Thursday, April 16, 2015

GUINNESS® Amplify: Curates - Supporting More Malaysian Musicians

I attended Guinness® Amplify: Curates 'pop-up' show at Publika on Saturday 21st March to pledge my support for our talented Malaysian musicians. Guinness Amplify: Curates is an extension of the successful Guinness Amplify: Music Made of More campaign in 2014. The concept of Guinness Amplify: Curates is ‘paying it forward’, i.e. local artists that Amplify has supported, supporting other local acts in turn. Guinness Amplify: Curates gigs featured Froya, an established local artist, who chose 2-3 more local acts to share a stage with, giving them a chance to share their music.

The 'pop-up' show at Publika featured three talented local mucisians namely Jumero, Rozella and +2dB. This 'pop-up' show gives the public a sneak peak of the main show. I came just in time for Rozella and +2dB's live performance. :)


Rozella's amazing live performance.


+2dB's on stage serenading the crowd.


The 'Pledge Wall'
Fans pledged their support for extraordinary local musicians by signing their name with supportive message to be placed on the wall.


Pledging my support to the talented local artist :)
'Make Malaysia proud with amazing music and never give up!!'

**********


On 11th April 2015, I get to watch their live performances again during the first Guinness Amplify: Curates show as the official launch for Froya’s new album, Panic Bird. Other than Froya's album launch, the purpose of this show is to see some of our already-established musicians invite lesser-known acts to take the stage with them and share the limelight. Froya 'pay it forward' and share the stage with three of her favourite local supporting acts that was hand-picked herself for an opportunity to get on the stage and shine.


The night started off with Froya's East-Malaysian singer/songwriter Rozella. No stranger to the scene in her hometown of Kota Kinabalu, Sabah. Rozella dreamlike vocals and haunting melodies proved equal popular with the Kuala Lumpur crowd.


Froya introduced Rozella to the audience, stated that she had invited the award-winning songwriter to join her at Guiness Amplify: Curates to help showcase the incredible musical talent East Malaysia had to offer.


Next to perform was hippie-beach-pop trio Jumero, veterans of the past year's Amplify campaign. Jumero performed a number of fan-favourite songs alongside a wealth of new material from their new upcoming album and some classic songs.



Jumero's live performance had the crowd entertained and on their feet with their drinks held high.


Rounding off the evening’s support was electronica duo +2dB. The pair's dark, ethereal soundscapes have long been a hit with those in the know in KL’s music scene, and fans old and new were treated to a set brimming with atmospheric, otherworldly harmonies and evocative vocals. In her introduction to the set, Froya noted her respect for +2dB’s Jo Ann and Jeannie, paying tribute to the duo’s creative bravery and unique sound.


The long awaited Froya finally took the stage to officially launch her debut album, 'Panic Bird'. Taking the crowd on a journey through the inspirations and meanings behind the new record, Froya’s passion for her craft shone through as she gave one of the most stunning performances of her career.


Featuring tracks written and perfected over the past 6 years, fans enjoyed specially-arranged versions of their favourites including new single ‘Dawn’, alongside brand new material performed live for the very first time at Amplify: Curates.


Thanking her fans for their continued support, Froya urged the crowd to raise their glasses of GUINNESS® in a toast to the phenomenal talent of Malaysian musicians whose creative bravery inspires others to make their own bold choices in life, capping off another evening of incredible live music courtesy of GUINNESS® Amplify.

Froya’s debut album ‘Panic Bird’ is available now on CD and digital download, priced at RM25. For more information on how and where to purchase a copy, log on to www.froyamusic.com


For more info regarding GUINNESS® Amplify: Curates, log on to www.amplify.com.my

Pictures credit to Guinness Malaysia

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